Trefle is September’s Business of the Month as the Department of Trade and Consumer Affairs continues its efforts to promote and assist small businesses in the Territory.

Owned by British Virgin Islander and rising swimwear fashion designer, Ms. Kristin Frazer, Trefle captured the award which has as its criteria, outstanding customer service, provision of unique products, and diligent community involvement.

Ms. Frazer said she has always had a passion for sewing, fashion, art, design, and culture, which has been transformed and serves as the foundation on which she developed the brand. Ms. Frazer added that she has nurtured her business from a dream to a reality, by incorporating her heritage from her late grandmother, Ruth Clover Anthony, and her mother Ruth Frazer.

In giving back to the community, Ms. Frazer has played a significant role in speaking at various schools, workshops and other events that encourage young people to follow their dreams. Ms. Frazer stated that it is her goal to continue to strengthen other artists who have the same passion because the British Virgin Islands has a lot to offer in terms of creativity, style, art, and fashion.

“Our customer service of going above and beyond speaks volumes as we offer locals daily specials and the options of customising their swimsuits of choice,” She added.

Ms. Frazer said that the business continues to innovate with the addition of the first set of new locally branded prints to their collections for a 100 percent BVI product going into 2016.  Additionally, Trefle has sponsored many events within the Territory and Ms. Fazer said she has offered advice, contacts and an all-around selfless attitude with her real-world experience that have affected the decisions of others within the Territory.

Director of the Department of Trade and Consumer Affairs, Mrs. Karia Christopher said Trefle Inc. is a remarkable business that is well on its way to making its mark on the regional and international scene.

Mrs. Christopher stated, “Ms. Frazer’s accomplishments and achievements have helped to build Brand BVI through fashion on an international level. She has proven herself to be a professional in the fashion industry with the provision of quality services and merchandise. We are very proud to have Trefle recognised as our September Business of the Month.”

As part of its winnings, the business will receive monetary funds to promote the business and additional promotion through Government by way of the provision of free advertisements. Such promotion includes a GIS interview with the business owners; sponsored commercials for the month via radio and television; a business profile on the Government’s website and the online media; a profile on the BVI Chamber of Commerce and Hotel Association’s website; one year’s free membership with BVICCHA; and a framed certificate.

For more information about Trefle visit their website at www.trefledesigns.com. Alternatively, they may be contacted via telephone at: 1 (284) 543-4089.

The Department of Trade and Consumer Affairs continues to support small businesses and encourages businesses in the Virgin Islands to supply quality products, provide excellent customer service, and give back to the community to have a chance at becoming the next Business of the Month. Nomination forms are available on the website www.bvi.gov.vg.

Businesses can apply, or members of the public can nominate businesses or business persons by submitting a nomination form and an essay of at least 300 words stating why the nominee should be considered for the Business of the Month award.